Update – April 3, 2026

The City of Montreal has announced the four finalist teams for the Reinventing Montreal competition for the 150 Louvain West site. Several of the companies involved are already established in the District Central, confirming the project’s local roots and strategic importance for the sector’s economic ecosystem.

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A Key Milestone in the Process Has Now Been Reached

Launched in June 2025, the Reinventing Montreal 2025-2027 – Imagining 150 Louvain West competition mobilized multidisciplinary teams including developers, property owners, architects, urban planners, and environmental experts. These teams were called upon to propose a project that serves as a model for social, economic, and climate-related excellence.

This ambitious call for urban projects, part of the international C40 network, aims to reimagine and develop the 150 Louvain West site—a strategic piece of land located in the heart of District Central.

On the strength of a concerted vision and a major mobilization effort, the SDC District Central wishes to enrich this process by contributing the expertise of its business community and its in-depth knowledge of the site.

150 Louvain West: a key site at the heart of a dynamic economic ecosystem

Located in the Chabanel sector, 150 Louvain West is much more than a vacant lot. It’s at the heart of Montreal’s 4th largest employment hub. Louvain West is part of a changing industrial territory, where businesses (services, production, retail, etc.) and residents live side by side. The area is characterized by its strong roots in the fields of design, fashion and technology, forming a dynamic and creative ecosystem. The competition is an opportunity to imagine a project in tune with this reality: connected, resilient, focused on inter-company synergy, local production, short circuits, integrated urban logistics and fundamentally sustainable. The SDC invites participating teams to think of proximity in this light.

A collective vision already in the making

Since 2018, the SDC District Central has been working with its community to shape an ambitious and inclusive vision for the future of this land. These proactive steps have laid the foundations for coherent, sustainable urban development that is firmly rooted in the neighborhood’s economic reality.

There are many structuring initiatives:

• 2019 : Drafting of a brief detailing the needs of the community

Consult the brief (in French)

• 2019 : Production of a vox-pop

View the video

• 2021: Organization of a participatory design charrette

Consult the results of the charrette (in French)

• 2022: University competition with UQAM urban planning department

Discover the projects

• 2023: Comments and recommendations on the draft by-law amending the urban plan

Read the comments and recommendations

• 2023: Development of the 2023-2024 Territory Signature Action Plan

Consult the Signature Action Plan

• 2024: Master plans produced with landscape architecture students from the Université de Montréal

Read the article in “Les affaires”

Watch the video ‘’Reimagining the vacant lot’’

• 2024: Creation of a brand expression guide

Consult the guide (in French)

 

Four Finalist Teams to Imagine the Future of 150 Louvain West

The four finalist teams selected by the City of Montreal are as follows:

• AEDN – Métiers de Louvain, represented by BMHL Equities and Sotramont Canada, in partnership with Atelier Chaloub Architectes, Gris Orange Consultant, and environmental expert Écohabitation.
• Équipe Chabanel – Le Droit-fil, represented by Groupe Dayan, in partnership with Provencher_Roy, Rayside Labossière, and environmental expert Provencher_Roy.
• La Courtepointe, represented by Groupe Corev, in partnership with LAAB architecture, Humà Architecture, and environmental expert Artelia Canada.
• Quartier Cousu, represented by Développement Olymbec, in partnership with Studio Egret West and environmental expert Groupe SBSE.

This selection reflects the extensive groundwork led for several years by the SDC District Central and its community. It highlights the territory’s capacity to host large-scale projects driven by stakeholders already committed to its development.

Next Steps

• Fall 2026: Submission of final proposals to the City of Montreal.
• February 2, 2027: Public presentation of the projects before the jury. To see the jury members, please consult the press release.
• At the conclusion of the process, the winning team will commit to realizing its project on the 150 Louvain Ouest site, which the City will then sell to them.

Field expertise in support of sustainable development

The SDC District Central is close to its community and fully aware of the sector’s economic issues, and is ready to play an active role in the success of this new phase for the vacant lot, by sharing its expertise, its knowledge of the economic fabric, its strategic vision and the work it has carried out over the past few years.

Interested teams are invited to contact the SDC at the following e-mail address: [email protected].