On June 5, the City of Montreal launched the 3rd edition of the Réinventer Montréal 2025-2026 competition, a call for ambitious urban projects as part of the international C40 network. The goal: to reimagine and develop the 150 Louvain West site, a strategic piece of land located in the heart of District Central.

On the strength of a concerted vision and a major mobilization effort, the SDC District Central wishes to enrich this process by contributing the expertise of its business community and its in-depth knowledge of the site.

150 Louvain West: a key site at the heart of a dynamic economic ecosystem

Located in the Chabanel sector, 150 Louvain West is much more than a vacant lot. It’s at the heart of Montreal’s 4th largest employment hub. Louvain West is part of a changing industrial territory, where businesses (services, production, retail, etc.) and residents live side by side. The area is characterized by its strong roots in the fields of design, fashion and technology, forming a dynamic and creative ecosystem. The competition is an opportunity to imagine a project in tune with this reality: connected, resilient, focused on inter-company synergy, local production, short circuits, integrated urban logistics and fundamentally sustainable. The SDC invites participating teams to think of proximity in this light.

A collective vision already in the making

Since 2018, the SDC District Central has been working with its community to shape an ambitious and inclusive vision for the future of this land. These proactive steps have laid the foundations for coherent, sustainable urban development that is firmly rooted in the neighborhood’s economic reality.

There are many structuring initiatives:

• 2019 : Drafting of a brief detailing the needs of the community

Consult the brief (in French)

• 2019 : Production of a vox-pop

View the video

• 2021: Organization of a participatory design charrette

Consult the results of the charrette (in French)

• 2022: University competition with UQAM urban planning department

Discover the projects

• 2023: Comments and recommendations on the draft by-law amending the urban plan

Read the comments and recommendations

• 2023: Development of the 2023-2024 Territory Signature Action Plan

Consult the Signature Action Plan

• 2024: Master plans produced with landscape architecture students from the Université de Montréal

Read the article in “Les affaires”

Watch the video ‘’Reimagining the vacant lot’’

• 2024: Creation of a brand expression guide

Consult the guide (in French)

Field expertise in support of sustainable development

The SDC District Central is close to its community and fully aware of the sector’s economic issues, and is ready to play an active role in the success of this new phase for the vacant lot, by sharing its expertise, its knowledge of the economic fabric, its strategic vision and the work it has carried out over the past few years.

Interested teams are invited to contact the SDC at the following e-mail address: [email protected].