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A Signature Mural in District Central: A Celebration Of Art And Innovation
MONTREAL, October 8, 2024 - The Société de développement commercial (SDC) District Central, in collaboration with its partners, is proud to announce the official unveiling of the Cocréer notre avenir mural, a signature District Central intervention. Located at 1401 Legendre Street West, this work of public art embodies the innovative and collaborative spirit of the District Central, while celebrating the richness of its artistic and economic ecosystem.
The mural revolves around a triptych concept, expressing the past, present and future of urban agriculture, one of the district's business hubs. Created by artists Amelia Hadouchi and Ankhone, this work illustrates not only the collaboration between its two creators, but also the collective spirit that drives the District Central business community. The mural acts as a mirror, reflecting the vitality of the interior through its exterior aesthetic. In an industrial district, the mural breathes a touch of color and dynamism that intrigues passers-by and illuminates the building.
Hélène Veilleux, Executive Director of the SDC District Central, comments: “This mural is part of a process of requalifying the area, from an industrial sector to a business district, highlighting the productive force as well as local and artistic know-how, and thus becoming an emblem on a Montreal scale. We're proud to be able to offer local entrepreneurs, workers and residents a mural that tells our collective story.
The mural, on the building's façade, also highlights the real estate sector's commitment to this territorial enhancement dynamic, with the active support and boldness of the host building's owner, AEDN, a key player in the evolution of the neighborhood.
Collaboration at the heart of artistic and economic innovation
The unveiling of this mural underlines the ability of District Central players to combine artistic innovation and sustainable economic development. It also testifies to the close collaboration between SDC District Central, AEDN, public partners such as the Government of Quebec and the City of Montreal, and committed local artists and entrepreneurs. Together, they illustrate the potential of co-creation and mutualization as engines of growth for the district. The work is funded by the Government of Quebec and the City of Montreal as part of the Entente sur le développement culturel de Montréal.
A strategic and symbolic location
The building housing this monumental work is home to La Centrale Agricole, the world's largest urban agriculture cooperative, highlighting its five years of innovation in the service of sustainability. This mural illustrates the importance of cooperation and the circular economy in the socio-economic development of the area through art, while highlighting the built environment and the urban agriculture behind the walls, two elements that characterize the district. It thus reinforces District Central's status as a prime destination for agrotourism in Montreal.
The building is visible from Boulevard de l'Acadie and Highway 15. The integration of public art into this industrial landscape reaffirms the determination of the SDC and its partners to make District Central a key artistic and cultural attraction.
Cocréer notre futur is more than just a mural; it's a symbol of cooperation, sustainability and innovation that will inspire future generations and reflect the collective identity of District Central.
Quotes from our partners
“Public art enriches the city and its environment. This cultural expression benefits not only the artists and community players who come together to create it, but also the citizens who enjoy it on a daily basis. I'm pleased to support this unifying initiative, which promotes social cohesion and neighborhood development as part of the cultural development agreement with the City of Montreal,” emphasizes Mathieu Lacombe, Minister of Culture and Communications, Minister responsible for Youth and Minister responsible for the Outaouais region.
“The Cocréer notre futur mural illustrates the effervescence and growth of the District Central neighborhood in Ahuntsic-Cartierville, both artistically and economically. I'm proud to see projects like this come to fruition, showcasing all that our metropolis has to offer,” says Christine Fréchette, Minister of the Economy, Innovation and Energy and Minister responsible for the Metropolis and the Montreal Region.
“The Cocréer notre futur mural embodies the spirit of Montreal, where artistic innovation blends with sustainable economic development. The fruit of close collaboration between various partners, artists and committed entrepreneurs, this work, located on a building housing the world's largest urban agriculture cooperative, bears witness to exceptional local know-how. Our administration is proud to support initiatives such as this one, which reinforce not only the dynamism of our neighborhoods, but also Montreal's place as a city of creativity, collaboration and sustainable development. Together, we are transforming this district into a dynamic space, in the image of a metropolis that continues to push back the frontiers of art and progress, while nurturing our community,” declared Montreal Mayor Valérie Plante.
“We firmly believe that the future of our neighborhood lies in collaboration and collective innovation. By joining forces with local talent, the SDC District Central, the Government of Quebec and the City of Montreal, we are creating a dynamic and inspiring environment. Our goal is to continue transforming District Central into a magnet for all businesses that want a vibrant, attractive environment,” adds Frédérick Lizotte, Director of Leasing and Development for AEDN.
Thanks to the artists: Amélia Hadouchi and Ankhone
Thanks to partners: SDC District Central, AEDN and Centrale agricole
Sponsors: Benjamin Moore and Simplex location d'outils
This project was made possible thanks to the financial support of the Government of Quebec and the City of Montreal through the Entente de développement culturel de Montréal.
About the SDC District Central
The Société de développement commercial (SDC) District Central is the catalyst and the voice of the Ahuntsic-Cartierville business world. It represents the combined forces of 2,100 business leaders united to develop a sector with outstanding economic, urban and human potential. Its mission is clear: to breathe new life into this legendary neighbourhood, make it shine on a broader stage and propel it to the very top of Montreal’s economic landscape. Covering an area of 3km2, the District Central is the 4th largest employment centre in Montreal, with 25,000 workers grouped around three business hubs: design, urban manufacturing and technology.
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