NEWS FROM RIGHT HERE
Taking Inspiration From Seine-Saint-Denis To Reinvent How We Do Business

The challenges of redeveloping District Central are numerous, and many of the solutions may lie on the other side of the Atlantic, in the French department of Seine-Saint-Denis. The Société de développement commercial (SDC) District Central will be visiting the area to take a closer look at the way in which industrial spaces are being redeveloped and how short commercialisation circuits have been developed.
An industrial area with a rich history in textiles and agri-food, District Central has a built environment of 25 million square feet. However, 3.8 million square feet are currently vacant. It will be essential to find ways of attracting businesses or converting industrial buildings to meet the needs of this new living environment.

For inspiration, the SDC District Central will be visiting La Communale, a gourmet market set up in the former Alstom factory at the heart of the Docks de Saint-Ouen-sur-Seine eco-neighbourhood in the Seine-Saint-Denis département. Opened in January 2024, it is home to a wide range of retailers, from cheesemongers to ice cream parlours, not to mention butchers and organic merchants, all showcased under its large industrial-style glass roof. Several food kiosks have also set up in the building, offering dishes with flavours from around the world. There is also a large central bar, as well as a 300-seat auditorium, an immersive space, a conference centre and a coworking space. In this way, La Communale is an example of an industrial space transformed into a hybrid venue that integrates commercial, artistic and community activities.
"It's a model that could inspire District Central in its strategy to make the most of vacant spaces and create a favourable ecosystem for industrial retailers," says Geneviève Dufour, Associate Executive Director of the SDC District Central. "Our aim is to find ways of developing spaces where the processing and distribution of local products can coexist."
Encouraging short circuits
Short supply chains - cutting out the middleman to optimise the supply chain and encourage more local, responsible consumption - is another strategy being promoted by a number of projects in Seine-Saint-Denis.
For example, La Cité Maraîchère de Romainville is a 700 m2 vertical urban market garden, a market that also offers products from nearby partners and a café-cantine to showcase local produce. The site also creates work for people who are not in the job market, while providing them with support. La Cité Maraîchère de Romainville has become a place where people can meet and exchange ideas, and has also developed a whole range of educational activities to raise awareness of a more environmentally-friendly way of life. It offers solutions to social and sustainable food issues, while reducing inequalities in access to food. Baskets of vegetables are sold at prices tailored to people's incomes.

"La Cité Maraîchère de Romainville is based on short circuits and partnerships with local producers," says Geneviève Dufour. "It's an approach that echoes District Central's initiatives in urban agriculture and food short circuits. What's particularly innovative, and what we can't wait to see, is how the produce is marketed on site with the café-cantine."
Bringing together retailers and consumers in the industrial sector is also a key area of development for District Central. There are already a good number of businesses in the area, both in design and manufacturing, that share the ambition of putting as little pressure as possible on our resources. They sell their products directly to consumers, whether online, in shops or by organising warehouse sales.
"But we want to go even further," says Geneviève Dufour. "We want to create urban innovation laboratories to test new approaches, for example in terms of the circular economy."
She is convinced that visits to various projects in France will feed into the SDC District Central's discussions about the development of its territory. "The discussions we'll have will enable us to identify possible solutions,"she says, "which we can then adapt to Montreal's reality. We will then be able to adapt them to Montreal's reality".


This project is sponsored by the Ministère des Relations internationales et de la Francophonie du Québec and the Ministère de l'Europe et des Affaires étrangères de la République française, as part of the Commission permanente de coopération franco-québécoise (CPCFQ).
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