May 30, 2018
Pixmob: The Visual Universe
In 2015, Pixmob set up shop in an old factory on Louvain Street. Transforming the crowd into a brilliant canvas was the idea of Vincent Leclerc, the current CTO of the business. Thanks to a chance meeting with the stage director for Cirque de Soleil, Michel Laprise, and Vincent thought up a playful and engaging technology, making his mark in the world of show business in in Europe and the United States.
In 2007, Vincent Leclerc already had foot in the visual universe with his partner David Parent (CEO), thanks to the fabrication of digital signage. Eski – AKA Pixmob, was born. And together they found a way to create a synergy in the audience on their first project: a cape with LED lights on the shoulders. This accessory led to the development of innovative bracelets and pendants. In order to maximize the manufacturing process, they kept their product in-house. Just 3 years later, their professionalism paid off: companies in Silicon Valley approached them about a collaboration. Moving forward, Pixmob opted for a two-way approach to collect information on use behaviour.
Always looking to improve the overall experience between artists and the crowd, these products have become essential to large-scale events. This access to innovation has an overwhelming effect and creates an intimate experience and overall ambience.
About the author
Living in Quebec since 2012, Diane Martin-Graser found the best way to appreciate Montreal’s patrimony by writing themed articles. Fan of photography since she was 16, she started using silver film first during her stay at Lille. Since then, her focus has been on urban and social perspective. Also collaborating with Une Parisenne à Montreal blog and the 5th season of Printemps Numérique, Diane wants to help you discover the singular atmosphere of Montreal creation with an authentic and original twist.
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